TV Spot
OOH (English language)
OOH (Irish language)
Social Media (Instagram/TikTok)
Description
When you lose your licence, you become reliant on other people - family, friends, colleagues - to take you where you need to go. That’s OK once or twice but, when you are disqualified for any length of time, you soon become a problem for others.
When you lose your licence, you lose your independence.
Our campaign presents the idea of losing your licence and your independence in a memorable, off-beat way.
We see our disqualified driver literally carried around by friends and family. This shows the lack of freedom the disqualified driver has and also shows what a pain they become to others. It makes disqualification seem as embarrassing and unwelcome as possible.
This professional campaign titled 'Lose Your Licence, Lose Your Independence' was published in Ireland in August, 2024. It was created for the brand: Road Safety Authority, by ad agency: Forsman & Bodenfors. This Film and Integrated media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted 3 months ago by Head of Production: Brian Daly of Forsman&Bodenfors Dublin.
Credits
Agency: Forsman & Bodenfors Dublin
Executive Creative Director: Damian Hanley
Senior Creative: Rob McBride
Senior Art Director: Laura Rice
Senior Art Director: Udi Ovadia
Senior Client Director: Dave Power
Client Manager: Stephanie Urban
Head of Production: Brian Daly
Producer: Ruth Drury Byrne
Production Company: Antidote Films
Director: Chris Balmond
Producer: Andrew Freedman
Line Producer: Paula Stewart
Casting Director: Shauna Griffith / SG Casting
Location Manager: Liz Kenny
1st Assistant Director: Jonny Shaw
Director of Photography: Will Bex
Stunt Coordinator: Brendan Condren
Sound Recordist: Rob Moore
Production Designer: Joe Fallover
Stylist: Sarah Flanagan
Hair and Makeup Artist: Barbara Conway
Gaffer: Stephen McCarthy
Offline Editor: Sam Bould / Final Cut
VFX: JAMVFX
Post Producer: Jennifer Connolly / Penco Post
Sound Design: Owen Griffiths & Graeme Elton / Sight & Sound
Music: John Walsh / Symphonic
Music Clearance: James Radford / Radford Music
Creative Retoucher: Dona Gorska
Client: Road Safety Authority
Director of Partnerships and External Affairs: Sarah O’Connor
Higher Executive Officer: Annette Ferguson
Lead Strategic Campaign Development and Partnerships: Brian Johnson