3 starred KKR 2025 jersey
Description
Kolkata Knight Riders (KKR), a 3-time IPL championship team secured their titles in 2012, 2014, and 2024. To celebrate this legacy, KKR partnered with Ting Works LLP to launch their 2025 jersey through an innovative campaign titled In the Knight Sky. The campaign introduced KKR’s first-ever championship jersey featuring a prestigious golden badge.
Built around the theme of “3,” the campaign kicked off with teasers encouraging fans to look to the “Knight sky,” supported by the groundbreaking purchase and registration of three real stars named Korbo, Lorbo, and Jeetbo—representing KKR’s three wins. This marked the first time an Indian sports team has officially purchased and named stars. The jersey reveal video, featuring Parzaan Dastur alongside KKR players, recreated the iconic Kuch Kuch Hota Hai star-counting scene. Shot in Kolkata, the film captured the city's vibrant, young energy and obsession with the number 3, adding a local touch to the campaign.
The campaign also included a unique interactive element with QR codes, allowing fans to scan and view the three stars located in the Gemini constellation—further deepening fan engagement and connecting the team’s legacy with the cosmos.
This professional campaign titled 'In the Knight Sky' was published in India in March, 2025. It was created for the brand: Kolkata Knight Riders, by ad agency: ting Works LLP. This Digital, Film, and Integrated media campaign is related to the Sports industry and contains 5 media assets. It was submitted 3 months ago by Associate Vice President - Account Management: Rahul Nair of ting.
Credits
Production House: ting Studios
Agency: ting works LLP
ting Studios Team: Waseef Khan, Amrita Jayasurya, Peer Mohammed, Ranjit Kumar, Roshni DBS, Santosh Samuel, Sijith MS, Venkata Krishnan
Make Up & Hair- Divyansi
Stylist - Adirjaa Sanyal
Line Producer - Prantik Basu , Abhisek Bagchi
Line Production Team- Neha Sharma, Surajit Saha, Saptarshi Bhattacharya, Pijush Ghosh
Motion Graphics Artists: Lokesh Kumar, Indian, Jagadeesh H, Diwakaran M
Edit and Animation Leads: Arul Gnanasekaran, Kaushik Adithan
Editor: Arul Gnanasekaran
Art Director - Subharthi
Art: Vasudevan L, Sasi Kumar, Sathesh Kumar, Devlina Banerjee
Director: Shahnawaz Ali
Music: Mihir Bhatt
DOP: Sai Munish
Script: Akaash Ampili, Benjamin Jeevanraj
Account Management: Arvind Sundaram, Nandan Ravi Latha, Benjamin Jeevanraj
Production Heads: Pratham Humane, Akshay Yadav, Fatema Zulfikar, Rahul Nair
Creative Director: Akaash Ampili
Partners: Sudharshan Anandkumar | Manan Vora | Aadil Mehta | Shruti Dhadda