Description
In June the people of Limerick made history by being the first county in Ireland to directly elect a mayor. To bring awareness to this significant election, we created a campaign that speaks directly to the people of Limerick. From the woman getting the No7 bus, to the man reading the Leader in a café, and the countless others who tune into local radio stations every day. We used words and phrases that would only make sense to those locals.
This professional campaign titled 'History will be made' was published in Ireland in May, 2024. It was created for the brand: Department of Housing, Local Government and Heritage, by ad agency: Javelin. This Integrated, OOH Outdoor, and Print media campaign is related to the Public Interest industry and contains 5 media assets. It was submitted 11 months ago by Senior Art Director: Clayton Homer.
Credits
Agency Director: Ken Ivory
Senior Art Director: Clayton Homer
Copywriter: Emmet Murphy
Creative Director: Adrian Cosgrove
Creative Director: Cathal O'Flaherty
Strategic Planning Director: Yusuf Karimjee
Senior Account Director: Finbarr Hayes
Production Designer: Olga Milejska
Production Designer: Karen Kelleher
Digital Designer: Darragh Black
Sound Design (Radio): Noel Storey